I registered my domain name, paulcherry.com.au on Saturday 15th December. On Wednesday night (19th) I checked Google.com.au for the term “paul cherry”. There it was, my new website ranked number one on Google Australia, for both “The Web” and the “Pages from Australia” result sets.

I know this will fluctuate and go up and down with time. However I will tell you how I “got to number one” in such a short time. This list is in no order of importance, it’s just what I have done so far to get to this point.

1. It’s a weak topic, or “niche”. How many people do you know that are optimising for the term “paul cherry”? If I bought “hotels.com.au” and tried to do the same thing in 5 days, I doubt I would have the same luck.
2. Dedicated IP address. This domain is hosted (in the USA mind you) on a dedicated IP address. This means it shares the IP with no other websites.
3. Outbound links. I am unashamedly linking out directly (not via affiliate links) to other websites. I am not hoarding PageRank or inbound links. I am sharing the love of the internet and linking out to other good websites.
4. Inbound links. I have acquired a few good inbound links from my friends who have other blogs in good standing, some with decent PageRank.
5. Content is king. I started posting ASAP and am going to try to post some decent content every day.

The future. I am going to try and target another keyword and see if I can get ranked for that. So it will be twist on rule #1 above, however #2 will obviously stay the same. #3 I will continue to do, not just to sites about my new target keyword, but also any other decent site I refer to. #4 is key, I need to get some more inbound links with my next target keyword, and #5 is also a given. I need to post and create content around my new target key phrase.

domain name, google, paul cherry, ranking, seo

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