Comparison is often made between “Christmas time” when retailers go crazy and other big events causing an uplift in sales, visits, profit, etc. For example, those huge lines outside Apple stores when a new iPhone is released, the school holidays for a water park or on a smaller scale, Sizzler might get excited and load up the salad bar on pension day. For bookmakers, its Melbourne Cup, there is no event like it. The traffic (visitors) to the website is 100x the average Saturday, unlike the retailers though, we’re just lucky we don’t have to find a car park during the madness. This year, we’re getting behind some great $400 bonus bet offers at bookmaker.com.au.
I laughed last Christmas when the General Manager of the local Westfield shopping centre was on a short TV spot on the 6 o’clock news, he said “It’s Christmas time, this is our [retailers] Melbourne Cup”, it’s great to see the comparison being made the other way around!
Enjoy race 7 ladies and gents.
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