I had an interesting conversation with some colleagues this week, one of whom I thought was quite internet savvy. He is a regular eBay user, yet he claims to have no knowledge of a bidding method known as “snipering” an auction.

In a few short days, eBay will be testing a new policy on its guinea pigs Australian user base. From May 17, sellers will be required to offer PayPal as a payment method on all auctions. From July 1, PayPal will be the only available payment option (apart from the old pickup / cash trade). eBay hopes to attract new users to the site with their new “safer” policy. However, most comments so far suggest that it will push many (current) users away, as fees increase through the use of both (eBay owned) services.

Let’s face it, eBay is going to crap anyway, so we may as well discuss a few of my favourite eBay buying and selling techniques.

Buying Tip, Snipering and the uneven proxy amount: Well this isn’t really a tip. It’s more like an instruction. If you are new to eBay, you will (should) get used to snipering by the end of the first auction you bid on, unless of course you are an idiot and have bid too much for something that no one else wants. If not, you will notice that in the final seconds of the auction someone outbids you and you lose. That is a sniper, welcome to eBay. It is the only real way to bid and win on eBay.

Some people don’t even realise how eBay’s “proxy bidding” system works, so they will never understand sniper bids. But if you have your head around proxy bids, then you must sniper. Just like a regular proxy, work out the maximum you are prepared to pay for an item, let’s say it’s $40. For heaven sake, don’t put the $40 bid in at the start of the auction. To sniper correctly, you have to enter your $40 with only seconds to go.

But let’s say you did, and now the item is at $12 with 5 minutes to go, you’re laughing to yourself going “Gee, look at this Mary, I’m winning this thing for $12 and it’s worth $70 in the shops!” Don’t worry, if there is even one (1) other person that wants it, you’re not going to win. Even with your $40 proxy.

The item has 2 minutes to go, some idiot on dial-up puts in his “sniper” bid a few minutes out and the bidding hits $31. You’re still winning and it looks like he hit his $30 limit. Your proxy has auto-incremented your bid to $1 more than his maximum bid. 5 seconds to go, you can’t believe your eyes! F5, F5, F5. Bidding for this item has ended, you were outbid. PISS! How did that happen? WTF? It sold for $40.11? Someone beat you by 11c? Let me tell you why.

They are smarter than you. Their spend limit was $40 too, but their “smart” proxy was set at $40.11. So they win because they bid more, but only 11c more. Even though the regular minimum bid increment is $1, they have pipped you at the post for 11c. Always use an uneven proxy amount, I usually use $1.21 or something over my maximum. This is an awesome snipering technique and one that you must employ to win more on eBay.

There is another reason the odd amount can win, and it’s what I refer to as a “rounder”. I am a rounder myself, but you can’t be if you want to WIN on eBay. If an item is worth about $80-$100 and the shipping is $15. You can be guaranteed that someone will have a proxy at $85 (making the full payment round off to a neat 100 sheet). $85.11 and you could win here too.

Buying Tip, Buy Now Elimination: Sellers often start their auctions at 99c, generally because the exorbitant eBay fees. It’s ok to throw a bid on here, I like putting a very low bid on something just so it ends up in “My eBay” so I can keep an eye on it, because I generally forget if it’s just in my watch list. But its even MORE important to put a first bid on, especially if the seller has a starting price a lot lower than their “Buy Now” price. Say an item that is worth $400-$500 is listed with a starting bid of $200 and a Buy Now of $500. Put in the $200 bid immediately, get rid of that $500 price tag out of everyone else’s mind. Don’t remind them it is worth that much money, don’t let anyone else know. Oh and if someone lists something for $0.99c and $2000 Buy Now, just put the $1 in to piss them off. The “Buy Now” option disappears as soon as a bid is placed. Sucker you just wasted 10c. Note: 10c is accurate at time of writing, by the time you finish reading this post, eBay have probably upped their Buy Now fees.

Selling Tip, Go Long, Start Low use a Shill Bidder:

Go long. I always like to use the longest auction option which is 10 days. Due to proxy bidding, a 10 day listing is basically a week long advertisement for the auction that is going to happen in 9 days, 23 hours and 59 minutes. Yes that’s right, everyone knows the auction doesn’t really “happen” until the last minute. Research your market before you list. Have a look at who else is selling etc. If someone has a similar item to you with great bids and 6 days left, it might be right to put in a 5 day auction and get all those bidders to hop on yours first. Don’t let the dummy set a precedent with that auction, pushing it through the roof and then the other bidders pay too little for yours. If there are early bids, make sure the dopey one gets on your auction too. Sometimes, in this case, it is better to put it up for 7 days. Maybe pick up the dummy who misses out (because of snipers) and then thinks he has to pay way too much for yours just so he doesn’t miss out again.

Start low, the 99c auction saves you listing fees. It also looks good in the search listings when you scroll past an item that has 49 bids on it. Lots of bids attracts lots of attention, it also gives suckers that winning feeling. It also might create a bit of “bid rage” where people get suckered in to paying too much to retain that “winning feeling”.

“But its too risky to list my $1,000 stainless steel fridge for $1 starting price, what if I don’t get the money I want?”

Don’t be a fool, you never go in to battle (read “99c listing”) without a shill bidder. OMG Paul, what is a shill? A shill under eBay policy is illegal. Don’t read passed here if you have any morals. A shill is a friend of yours who bumps up the price for you. A shill makes you more money, a shill makes eBay LOTS more money, so I think they probably turn a blind eye to it. Oh but if you see evidence of shill bidding, please inform eBay.

Use your shill to push the crap out of stupid people’s early proxies. Use your shill to set your own “reserve”. Use your shill to push “rounders” to their proxy. Use your shill to win your auction if you think you are going to get crushed. Just email the under-bidder after the auction and sell it to them on the side.

Anyway, I could go on all night about eBay buying and selling techniques, but I have an item finishing in 30 minutes and I have to get my shill bidder suited up for action.

Note: Paul Cherry does not condone the use of “shill bidders” or any other method or means that violates eBay policy and local laws. This post should be read for its comedic value and used for educational purposes only.

Everything sold in a retail environment includes a “mark up”, the term is used to describe the difference between the cost of producing the product and the “juice” the retailer charges for the product.

Mark up often varies from store to store, but why? One assumes it is simply because businesses want to make more money. However, price variation occurs due to other factors such as distance, local area marketing, supply and demand etc.

Purchasing a computer in regional parts of Australia is likely to cost you more than in the city. However, purchasing fresh fruit is most likely priced the opposite. These price fluctuations are due to variables such as adding the cost of distribution and general supply and demand.

When it comes to purchasing “electrons” or something in the digital world, you might ask; “Why do prices at one domain name registrar have mark up more than 20 times that of another?”.

Well, in the digital world it comes down to things like marketing spend (recovering the cost to acquire you as a customer), customer service (helping you costs money, they want that money back), technology (some registrars software is substantially better than others, it probably cost them more to produce). Even with all that considered, you will quickly realise that the highest priced registrars probably just want the PROFIT.

The Australian domain name registrars mark up the price of com.au domain names anywhere from $5.40 to an amazing $117.45!

According to AusRegistry, Australia’s official wholesale domain name provider, there are currently 25 .auDA accredited registrars.

The Australian Domain Name Administrator (auDA) charges a fee of $4.95 with every com.au registration. The wholesaler, AusRegistry charges $17.60 per com.au domain, making the wholesale rate of a com.au domain name $22.55.

These prices vary for the different .au products, as per below:

Below is a table of the auDA accredited registrars and the current retail prices. As you can see, Intaserve.com is currently the cheapest com.au registrar in Australia. This list is produced in alphabetical order, is representative of the minimum 2 year registration term and includes GST. NameScout Corporation is incorporated in Barbados and does not charge GST.

I want to do a few posts about the importance of analysing your server logs / website statistics, but in the mean time let me tell you a bit about the referrer data I’ve been seeing lately.

Firstly, how cool (or scary) is it to see people searching for your name? Granted that I am certainly not the only Paul Cherry in Australia, but I’ve seen several searches for “paul cherry” coming in on my logs. Am I the Paul Cherry that user was looking for?

Last night I posted some ads for staff we need at Boomerang, and “Paul Cherry, Business Development Manager, Boomerang.com.au” is on the bottom of the advertisements on Seek. Since then I have seen a few visitors coming in from Google who have searched for “paul cherry boomerang”. Those ones are definitely looking for me, but why? Maybe they just want to know if I’m a cool guy to work with? Of course I am! Just ask all the people that have worked for me that haven’t been fired. Or maybe they were looking for my direct email address to get a leg up? If that’s what you’ve visited for, here’s a hot tip: the Seek email comes directly to me anyway.

Here’s some more data I’ve been seeing:

A few hits here and there for how to cook steak and herbs to use with roast lamb, the traffic came in from terms including:

• cooking roast eye fillet steak
• roast lamb with bitter herbs
• how to cook eye fillet steak
• cooking roast lamb
• how to cook steak
• roast lamb herbs
• roast lamb

My post about ABN cancellation has attracted a few other affected Aussie’s who are searching for more information:

• abn cancellation
• cancellation of abn
• abn cancellation letter

And with my history of building high quality poker tables and providing my poker table plans on the internet, I am now seeing some traffic for:

• how to build a poker table
• cherry table plans
• making a poker table
• how to make a poker table

Of course, this is just the referrer data, there is so much more to learn from this than just what traffic you got. You can use this data to optimise for the traffic you want to get! Stay tuned for future search engine optimisation posts and I’ll teach you how analysing the web statistics you’ve got will help you get the statistics you want.
At the moment I am using a free web statistics tracker available from http://www.statcounter.com. It’s worth noting that the StatCounter website has a prestigious PR10! Clearly from all of the backlinks from people using the system and posts like this saying how good they are!

Update: I just checked the statcounter website, they’ve lost their PR10! OMG! It’s now only a PR9, buy hopefully getting another inbound link from the all-powerful Paul Cherry Blog (currently PR0) will push them back up!

Just in case you’re reading my blog and thinking “I should have Paul Cherry around for dinner, I wonder if he likes steak?” well, wonder no more. If you follow these simple guidelines, you can have Paul over for a steak dinner any time:

• Large.
• Eye Fillet / Rib Eye.
• Cooked Medium.
• Accompanied by some form of potato.

We cooked steak here the other night. We visited a local butcher and got some large rib-eye on the bone. They were probably 700 grams each. I put them on the grill plate, about 1 minute per side, turning half way through to get some nice grilled lines. Then it went into the oven for about 30 mins at 160 degrees Celsius with the mini roast potatoes. The steak came out a beautiful medium, like a little roast beef.

Served with a side salad of cos, beetroot, red onion, capsicum, carrot, cheese, celery and soy crisp croutons.

Enjoy.

Over our holidays we have planted some herbs in a few big pots. I want a proper herb garden eventually, but because we rent it has to be in pots for now. We started with “seedlings” rather than from seeds to give us a bit of a head start.

We have some rosemary that is a little more mature than the others, and it’s actually good enough to start using straight away. We have also planted some thyme, basil, celery and capsicum.

Rosemary is a woody, perennial herb with fragrant evergreen needle-like leaves. The fresh and dried leaves are used frequently in traditional Mediterranean cuisine. They have a bitter, astringent taste, which complements oily foods, such as lamb and oily fish.

Thyme is often used to flavour meats, soups and stews. It has a particular affinity to and is often used as a primary flavour with lamb, tomatoes and eggs.

Basil should be used fresh; in cooked recipes it is generally added at the last moment, as cooking quickly destroys the flavour. The dried herb also loses most of its flavour, and what little flavour remains tastes very different, like hay. Mediterranean and Indochinese cuisines frequently use basil, the former frequently combining it with tomato. Basil is one of the main ingredients in pesto.

We used some of our rosemary to make this delicious roast lamb on Christmas Eve.

Merry Christmas to all!

I registered my domain name, paulcherry.com.au on Saturday 15th December. On Wednesday night (19th) I checked Google.com.au for the term “paul cherry”. There it was, my new website ranked number one on Google Australia, for both “The Web” and the “Pages from Australia” result sets.

I know this will fluctuate and go up and down with time. However I will tell you how I “got to number one” in such a short time. This list is in no order of importance, it’s just what I have done so far to get to this point.

1. It’s a weak topic, or “niche”. How many people do you know that are optimising for the term “paul cherry”? If I bought “hotels.com.au” and tried to do the same thing in 5 days, I doubt I would have the same luck.
2. Dedicated IP address. This domain is hosted (in the USA mind you) on a dedicated IP address. This means it shares the IP with no other websites.
3. Outbound links. I am unashamedly linking out directly (not via affiliate links) to other websites. I am not hoarding PageRank or inbound links. I am sharing the love of the internet and linking out to other good websites.
4. Inbound links. I have acquired a few good inbound links from my friends who have other blogs in good standing, some with decent PageRank.
5. Content is king. I started posting ASAP and am going to try to post some decent content every day.

The future. I am going to try and target another keyword and see if I can get ranked for that. So it will be twist on rule #1 above, however #2 will obviously stay the same. #3 I will continue to do, not just to sites about my new target keyword, but also any other decent site I refer to. #4 is key, I need to get some more inbound links with my next target keyword, and #5 is also a given. I need to post and create content around my new target key phrase.

Those who know me are generally aware of my elite craftsmanship when it comes to making poker tables. Ever since the first one I constructed in 2004 and published the “How To Build a Poker Table” plans on Poker.com, I have been known to throw the odd table together. After that first one, I started building poker tables (to sell) with an old workmate of mine Jason, who continues to build poker tables under the Card Shark brand.

Anyway, I recently completed a special poker table for my sister for Christmas. This one has some nice patterned vinyl for the padded arm rail and hot pink playing surface. It sits on Ikea legs (with built-in storage) and some LED lighting. I took a few photos during the build process and am still considering whether to re-publish the “plans” with the all-new methods.

Here is a photo of the end result.

Ok so my first post is a bit off topic to what I promised, but hey, it’s my blog and I can do whatever I want, I’m an adult.

Welcome to PaulCherry.com.au, I am Paul Cherry. I started working in the online industry in early 1998 for a company then known as Toast.com. I responded to a advertisement in the local paper for a position as a “Search Engine Updater”. When I started, I actually joined a small group of developers who became the foundation of a brilliant SEO team.

The direction of that business evolved and it soon became known as DarkBlueSea (ASX: DBS). Within DBS I served many roles. I became manager of the SEO/traffic team and worked on various products including the beginning of DarkBlue.com (an affiliate network) and Fabulous.com (a domain name registrar and parking solution). There are close to 1 million names in total parked with Fabulous.com, half of which are owned by DBS. That’s right, DarkBlueSea has one of the largest domain name portfolios in the World, with over 550,000 registered to the company itself.

I left DarkBlueSea in 2005 to pursue another interest of mine, poker. I began working on Poker.com as a webmaster/SEO, where my only job was to keep the site at number 1 for the term “poker”. After several years, as internet businesses do, the direction changed. Poker.com became more than just an affiliate portal, we had a shot at building and running our own poker software client.

At Poker.com I helped design the software, became tournament director and then managed the affiliate team. We had a considerably small team (for a poker room) and I performed many tasks from software concepts through to marketing campaigns. I traveled to several industry events representing the poker room and even to the World Series of Poker in Las Vegas with some of our best players.

October 2006, all hell broke loose with the online gaming industry as the US House of Representatives passed the Unlawful Internet Gambling Enforcement Act by slipping it in to the SAFE Port Act. The World’s biggest poker room, PartyPoker.com, lost 60% of its share value overnight.

The Poker.com software became CarbonPoker.com and continues to accept US players, while other poker rooms closed their doors to the USA. The owners of the company who I like, got out, and I soon followed. Poker.com became a poker information portal once again. CarbonPoker.com (and the software management company) has created a new poker network called Merge Gaming.

Early 2007, I began working for Boomerang.com.au (Australia) Pty Ltd. Boomerang is an Australian owned and operated web publishing company based in Brisbane. I am currently employed as the Business Development Manager and am involved in domain management, affiliate advertising and the company’s web development programs.

I am starting this blog quite late in my “online career” however I believe it to be a necessary platform for my future endeavours and also my current rants about the industries I am involved in.

Over the coming weeks, and in to the future, I will write my thoughts about (mostly Australian) affiliate programs, domaining, SEO/SEM and anything else in between. Welcome to PaulCherry.com.au.